aarushi a
creative. marketing. strategy.
> attention economist. growth-first. $1b+ in transaction volume driven.
active since defi summer. ex-okx social strategy.
i operate best with high-agency teams and conviction-first products.
ai, research and utility driven crypto products pique my interest.
logs
marketing lead
social impressions
2.1m+
150k+
collaborated with:
- - karma : 17k+ users onboarded in <7 days (organic)
- - owned branding, distribution & cross-team comms
- - spearheaded gtm plan for brahma vaults, console and crypto cards
- - scaled end-to-end socials, community, on-ground events & PR strategy
featured in:
technical / content:
marketing associate, SEA
10,000%+
readership via bLOGS
100%+
- - managed social strategy & content calendar for SEA regional accounts
- - scaled communities across twitter & telegram
- - facilitated influencer partnerships and campaigns
- - optimized user acquisition funnels via localized content
clients / partners:
coverage:
pre-web3.exe
[ receipts on linkedin ]former business grad. led marketing teams at SEA neobanks, ghostwrote for founders, dabbled at tedx india, and lived in technical seo rabbit holes. shipped covid-era mystery boxes for a coupon extension and wrote copy for hot wheels, baskin robbins and more!
hackathon wins
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writing
aarushiftw.substack
i write about the internet, marketing, money, and why none of this is accidental.
read latest ->vibe coded
designed / delivered
in the spotlight
side quests
caution // npc_downtime.log
aspiring polymath, sticker hoarder, lego architect, hans zimmer enjoyoor.